Associate Director, Advertising, Marketing and Student Insight

Ref: 4740

University of Bradford

Bradford

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Role Managed by:

Alice Hayler

Research Associate

t: +44 (0) 20 7340 6233

e: Alice.Hayler@perrettlaver.com

Primary Practice Group: Higher Education and Research

Salary & Benefits: Competitive

Closing Date: 16/12/2020

Formal Interview Date: TBC

With 50 years of academic excellence, the University of Bradford has continued to grow its international reputation and course provision. With almost 10,000 students, the University is pioneering in developing new course subjects, reflecting and anticipating the needs of employers, students, and society as a whole.

The University’s rich heritage of, and commitment to, applied research, teaching and social inclusion drives sustainable social and economic development through outstanding teaching, research and innovation. Through this focus, the University creates the conditions for social, cultural and economic impact and shapes the futures of individuals and societies. The University’s vision is of a world of inclusion and equality of opportunity where people want to, and can, make a difference. The University of Bradford will be known as the place to be to make that difference.

The University of Bradford is now seeking to appoint an Associate Director of Advertising, Marketing and Student Insight to provide strategic leadership for the University’s advertising, marketing and student insight operations and integration with other relevant business functions. The postholder will develop and deliver a distinctive university brand, informed by student and market insight, that will enhance market positioning, advertising assets, and a series of targeted engagement activities, based on data-driven insights. The role holder will lead the Advertising, Marketing and Student Insight delivery with an engaging vision that embraces the directorate and University through campaigns that draw from a strong University brand. The role holder will lead the development and delivery of the University’s digital campaigns while working closely with the Head of Public Relations and Communications.

The University of Bradford is widely recognised as an Equality, Diversity and Inclusion (EDI) leading institution, and was recognised as the UK’s University of the Year for Social Inclusion 2020 by the Times and the Sunday Times.  The University’s EDI vision is to bring about and be recognised as an exemplar of transformational diversity, inclusion and social mobility and emphasise the critical role of leadership in embedding intersectional EDI in order to make diversity count and deliver impact.

Applications should consist of a full CV, together with a brief covering letter outlining how you meet the selection criteria in the job description.

The deadline for applications is midnight GMT on Wednesday 16th December.