Director of Marketing & Sales

Ref: 5079

Sadler's Wells


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Role Managed by:

Sheyna Lam

Research Associate

t: 020 7340 6286


Primary Practice Group: Arts, Culture and Sports

Salary & Benefits: Competitive

Closing Date: 26/04/2021

Formal Interview Date: 16/06/2021

Sadler’s Wells is a world-leading creative organisation, dedicated to presenting, producing and touring dance made today in all its forms. Sadler’s Wells commissions, presents and produces more dance than any other theatre in the world – from tango to hip hop, ballet to flamenco, Bollywood to cutting-edge contemporary dance.

This is an exciting and complex time in the theatre’s history as we recover from the impact the coronavirus pandemic has had on our business model and work towards opening a fourth venue in Queen Elizabeth Olympic Park in east London in 2023. This mix of recovery and expansion, which takes place in the context of a rich and ambitious artistic programme, requires a Director of Marketing and Sales with drive and commercial acumen.

The incoming Director of Marketing & Sales will be responsible for devising and delivering sales and audience development strategies that drive income, increase access, deepen loyalty and diversify engagement with Sadler’s Wells. Candidates will need to bring a proven track record of driving revenue and diversifying audiences through sales initiatives and marketing campaigns. Successful candidates will have extensive knowledge of CRM and ticketing systems and experience in digital campaigns. They will need to demonstrate significant leadership with the ability to devise and deliver strategies and work collaboratively across different teams to ensure alignment with brand vision. It is important than candidates have a passion for Sadler’s Wells’ values, mission, vision and objectives.

This is a senior role which will make a fundamental contribution to our recovery, future growth and development. This role offers you the opportunity to bring your ideas, passion, knowledge and experience to Sadler’s Wells. In return, the successful candidate will be part of a strong and supportive team in a world-class arts organisation.

The deadline for this application is 09.00 a.m. (GMT) on 26th April 2021.

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