Director of Admissions and Enrollment Management

Ref: 5107

Avenues Shenzhen


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Role Managed by:

Kieran Pollentine

Research Associate

t: +852 3702 6491

f: 852-3180-9399


Primary Practice Group: Schools and Education Organisations

Salary & Benefits: Commensurate upon experience

About Avenues

Begin by thinking of Avenues New York, Avenues São Paulo, Avenues Shenzhen, Avenues Silicon Valley, Avenues Online, Avenues London. Avenues is one school with many campuses, providing transformative, world-focused learning experiences to students around the globe. Avenues prepares students for engaged global citizenship during a time of unprecedented complexity and accelerating change, combining language immersion, interdisciplinary learning, a global curriculum, and a culture of creativity and deep collaboration.

Avenues Shenzhen

The newest campus of Avenues: The World School, and its first in China, Avenues Shenzhen opened in Fall 2019. It offers a unique early childhood program, and is now planning to expand to serve all grades from toddler through 12. Suffused with light, surrounded by greenery and seamlessly integrating technology, the campus is an urban oasis where architecture inspires learning and curiosity. The curriculum features language immersion, learning through play and interdisciplinary study in a state-of-the-art facility.

The Opportunity

Avenues is excited to share this opportunity for an entrepreneurial, globally-minded and creative leader to join as the Director of Admissions and Enrollment Management for Avenues Shenzhen. The senior leader in this role will spearhead the efforts in Shenzhen to identify, attract and admit qualified families to Avenues - leading in turn to enthusiasm and support for Avenues' further growth in Shenzhen and China. S/he leads the admissions and communications areas, and is responsible for raising awareness of Avenues Shenzhen, integrating the organization with the Shenzhen community and deeply engaging the families and students who will thrive in and enrich the first Avenues community in China. The Director of Admissions and Enrollment Management will join the senior leadership of Avenues Shenzhen and the global Experience team across Avenues.


The Director's primary areas of responsibility include:

Establish Avenues as the leading educational brand and offering in Shenzhen

  • Build excitement about Avenues Shenzhen, positioning Avenues as the most desirable and widely known premier school in Shenzhen among prospective families.
  • Compellingly educate families around the unique value of an Avenues education

Significantly grow campus enrollment of mission-aligned families

  • Shape and lead a clear, focused strategy to triple campus enrollment over three years, while ensuring desirability and selectivity in line with Avenues global standards
  • Ensure a superlative family experience, during admissions and throughout every family's trajectory at Avenues
  • Manage the financial aid and net tuition revenue programs to cultivate a mission consistent student body and maximize value creating enrollment

Team and Global Leadership

  • Ensure that campus leadership, admissions and broader Experience teams are highly aligned and focused, doing the right things right to achieve enrollment goals
  • Lead a highly effective and engaged admissions and communications team in Shenzhen
  • Participate in the senior campus leadership team, which shares collective responsibility for the overall success of Avenues Shenzhen
  • As part of a global team, help develop world-class global enrollment systems and practices
  • Support new Avenues campus development in top-tier markets in Asia
  • Enthusiastically tackle the innumerable responsibilities and challenges that come with creating a new top-tier school from the ground up


Candidates should have most, if not all, of the following:

  • 10+ years of professional experience in one or more of selective admissions, business development, fundraising, sales or related field
  • A track record of meeting and exceeding ambitious goals
  • Exceptional skill at building relationships to support an organization's growth
  • Strong ability to operate in China and Chinese culture, particularly in relation to parents and their expectations for education. Mandarin fluency essential.
  • Management acumen, to build, develop, retain and lead a high-performing team
  • Keen intellectual curiosity and a mindset of openness and continual learning

To Learn More

Avenues offers competitive compensation and a generous benefits package. Avenues is committed to diversity among staff, and applicants of diverse backgrounds are strongly encouraged to apply.

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