Director of Audiences
Edinburgh International Festival
Role Managed by:
Dr Mary Beale
t: +44 (0)20 7340 6231
Primary Practice Group: Arts, Culture and Sports
Salary & Benefits: competitive
Edinburgh International Festival presents an internationally recognised programme of work from the world’s leading artists and ensembles from the fields of opera, theatre, dance, and music showcasing artistic excellence, internationalism, and innovative programming where virtuosity and diversity are recognised and celebrated. While the Festival is resolutely international in its outlook, it remains grounded in the city of Edinburgh and is committed to delivering extensive cultural, economic and social benefits to Edinburgh, Scotland and the UK. In addition to the annual programme, the Festival also works year-round with children, families and communities in all parts of the city. Our mission is to promote cultural exchange and collaboration through a global celebration of exceptional performing arts.
We are now seeking an exceptional individual to join us as Director of Audiences. This newly configured role, responsible for Marketing, Communications, Ticketing and CRM and Learning and Engagement, will lead and oversee the growth of engagement across all aspects of our work. Reporting to the Executive Director, this role will create and deliver commercially ambitious strategies across marketing, audience, content, digital and communications to drive revenue, increase reach and enhance the Festival’s reputation. 2022 will mark our 75th anniversary and we will also welcome a new Festival Director: it is an exciting time to join and help us succeed in our mission.
Candidates will bring strategic marketing experience and a track record of driving sales, setting targets and the creation and implementation of successful marketing campaigns. They will also need to demonstrate excellent knowledge of audience development and diversification, knowledge of CRM and experience in digital marketing and the creation of content across all digital platforms. Successful candidates will also have a track record in enhancing the profile and reputation of an organisation and ensuring all public facing materials are aligned to the brand. They will need to demonstrate strategic thinking and leadership as well as collaborative and successful management of teams. It is highly important that candidates are highly committed and passionate about Diversity and Inclusion and aligned to the values and vision of the Festival.
Edinburgh International Festival will be assisted in this appointment by global executive search firm Perrett Laver.
For more information including on the required qualifications, skills and experience, please visit: https://candidates.perrettlaver.com/vacancies/ quoting the reference 5361. A member of the team would be delighted to speak directly with interested candidates about the opportunity. The deadline for applications is Midday, 25th October 2021.
The Edinburgh International Festival is committed to encouraging equality and diversity amongst our workforce and eliminating unlawful discrimination. Click here to download the Festival’s equal opportunities statement.
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