Director of Marketing and Recruiting 

Why we need you

As a private business school, market success is essential for ESMT Berlin. It drives our long-term growth and our position as a leader in the dynamic higher education landscape. We need you, our director of marketing and recruiting, to elevate our brand, market our programs, and attract world-class students. Your contribution will play a crucial role in writing the next chapter of ESMT Berlin’s successful development.

As director of marketing and recruiting you will lead a team of marketing and student recruiting experts. You will have direct responsibility for all aspects of promoting and increasing enrollment in our degree and open enrollment executive programs. You will partner and align with the program directors responsible for the individual program offerings and report to the ESMT Dean of Programs.

Your key responsibilities will include

• Marketing strategy: Develop and execute comprehensive integrated marketing strategies that leverage digital and traditional platforms to promote our diverse range of programs, ensuring global reach and engagement.  Ensure our digital marketing approach is best in class.
• Student recruitment: Spearhead student acquisition strategies, utilizing data analytics, partnerships, and digital outreach to increase enrollment in our Master, MBA, and executive education programs.
• Data-driven insights: Leverage data analytics and market research to continuously optimize marketing and student recruitment efforts, ensuring measurable outcomes.
• Innovation in education marketing: Stay at the forefront of education marketing trends, implementing innovative and forward-thinking practices that ensure ESMT Berlin remains a leader in the sector.
• Brand management: Lead initiatives to refine and amplify ESMT Berlin’s brand narrative, enhancing its visibility, reputation, and reach both locally and globally. Position us as the top choice for students and executives.
• Team leadership: Lead and inspire a cross-functional team responsible for content creation, lead generation, and recruitment. Ensure strategic alignment with overall business objectives.
   

You are qualified for this position, because you have

• Proven experience in senior marketing leadership roles, ideally within higher education or related service industries.
• A deep understanding of higher education trends and student recruitment strategies.
• Expertise in digital marketing and data-driven customer acquisition strategies. Experience with HubSpot, SalesForce, and PowerBI is a plus.
• Strong analytical skills, with a focus on using data for strategic decision-making.
• Excellent communication and leadership abilities with a proven track record of leading cross-functional teams.
   

If you’re passionate about shaping the future of education and have the leadership to drive impactful changes, we need you at ESMT Berlin.

We are looking forward to receiving your application!

Please submit your application by using our online application system, including:

• Motivation letter
• CV with relevant certificates and references
• Salary expectations and possible start date.

An executive search is being carried out by Perrett Laver. In order to apply, please submit a full curriculum vitae detailing your qualifications, skills and experience, which should be attached together with a Personal Statement clearly outlining your motivation to undertake the role and how you meet the competencies required for the position as stated in the Person Specification.

For any advice on submitting your application or for an initial conversation in confidence, please contact Boris Evenhuis boris.evenhuis@perrettlaver.com 

The deadline for application for this role is at 9am CET Monday, 5th May 2025. Applications can be uploaded at https://candidates.perrettlaver.com/vacancies/ quoting reference 0163. 

Longlisted candidates will be invited for an interview with Perrett Laver following which the Selection Panel will agree for a shortlist. Selected candidates will be invited for formal interviews with the Selection Panel.